New cologne bottles the scent of barbecue - Hindustan Times
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New cologne bottles the scent of barbecue

AFP | ByRelaxnews
Jun 10, 2011 08:34 PM IST

It's the color of liquid smoke and is described as eau de barbecue, a cologne that bottles the backyard scents of burning, smoking barbecues, and grilled meats. Read on for more.

It's the color of liquid smoke and is described as eau de barbecue, a cologne that bottles the backyard scents of burning, smoking barbecues, and grilled meats.

HT Image
HT Image

The makers of Pork Barrel BBQ, which produces sauces and dry rubs in the US, has launched a barbecue-scented cologne called Que -- pronounced Cue -- an intoxicating bouquet of spices, smoke, meat and sweet summer sweat" that was developed by a team of craftsmen and fine perfumers and launched in time for Father's Day in North America.

In a series of cheeky commercials that poke fun at its own concept, a fluffy, pink pig mascot disrobes seductively, stripping off his apron, barbecue tool belt and assorted cuts of raw meat to wear only what's real. A second commercial is a spoof on Elizabeth Taylor's commercial for her perfume White Diamonds.

And in a third commercial, a disastrous blind date ends with a marriage proposal after the girl douses herself in the barbecue-scented cologne.

Que follows on the hoofed-heels of Farginnay's baco- cologne -- pronounced bay-cone -- which also captures the scent of pork for bacon junkies. The Classic version is described as a spicy maple aroma while the Gold is a memorable sizzling citrus. The one-ounce (30 ml) bottles of cologne are sold online for $36.

In 2008, Burger King also captured its signature flame-broiled burgers in a limited edition men's body spray, The Flame BK. A 2-ounce (60 ml) bottle of Que, meanwhile, sells for $24 (€16) online at http://www.porkbarrelbbq.com/barbeque-cologne-que/ in the US.

To watch and vote for the best Que commercial, visit http://www.youtube.com/user/PorkBarrelBBQ#p/u/2/iUr9AtyDojc.

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