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Jeethu Joseph warns filmmakers against jumping on the superhero bandwagon after Lokah Chapter 1 success: ‘The risk is…’

Drishyam director Jeethu Joseph spoke about Lokah's success while promoting his upcoming film Mirage. Here's what he said. 

Published on: Sep 15, 2025, 16:48:58 IST
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Malayalam filmmaker Jeethu Joseph recently spoke about the success of Dominic Arun’s Kalyani Priyadarshan-starrer Lokah: Chapter 1—Chandra at an event. Speaking at a promotional event for his upcoming film Mirage, he warned filmmakers from jumping on the superhero bandwagon post Lokah’s success.

Kalyani Priyadarshan plays the lead in Dominic Arun's superhero film Lokah: Chapter 1 - Chandra.
Kalyani Priyadarshan plays the lead in Dominic Arun's superhero film Lokah: Chapter 1 - Chandra.

Jeethu Joseph warns filmmakers from jumping on superhero bandwagon

Jeethu stated at the event that once a film of a particular genre becomes a hit, filmmakers look to capitalise on the trend. However, he stated that the film industry can only thrive on variety. “An industry should have movies from different genres. What usually happens is that when a film in one genre becomes a superhit, everyone jumps in to make the same. With Lokah’s success, now the risk is that everyone will start doing superhero movies. That’s not the right thing to do,” he said.

Jeethu mentioned that now that Lokah has found success, the challenge was to experiment with other genres and make them work too. Dismissing that films like Lokah needed to be categorised as female-led, he said, “There should be no such classification in cinema. If an actor—man or woman—does a character well and the audience connects, it will succeed. This has been proved before, now, and will continue in the future. That’s what happened in Lokah, too,” he explained.

Lokah Chapter 1 is a superhero film directed by Dominic Arun and produced by Dulquer Salmaan. The film is meant to launch Dulquer's Wayfarer Cinematic Universe. Having grosses over 200 crore worldwide, Lokah is the third-highest-grossing Malayalam film this year.

Jeethu Joseph feels stuck making thrillers

Jeethu stated that he has been making back-to-back thrillers since Drishyam because that’s what is expected of him. However, he hopes to make a children’s film someday. “But I love to try all kinds of films. One of the subjects I’m working on now is a children’s film. Maybe such movies will happen in two or three years,” he said, adding that he would love to direct a multi-hero film too.

Jeethu’s Mirage stars Asif Ali and Aparna Balamurali and will be released in theatres on 19 September. He also has Valathu Vashathe Kallan lined up for release, along with Drishyam 3 and Ram: Part 1 with Mohalal.

  • Neeshita Nyayapati
    ABOUT THE AUTHOR
    Neeshita Nyayapati

    Despite having a Master's degree in Journalism and over a decade of experience in print and digital media as a field reporter and sub-editor at organisations such as The Times of India and Reader's Digest, Neeshita Nyayapati remains a movie buff first and a Chief Content Producer second. She fell in love with movies in childhood and believes nothing matches the magic of watching a good film that moves you with a warm tub of popcorn in hand. Her love for writing about cinema follows that. Come Friday, you'll find her at her happy place, the movies, catching the latest rom-com or masala offering, for reviews or otherwise. As for the rest of the week, she's here reporting the juiciest news in Telugu, Tamil, Malayalam, Kannada and Hindi or bringing out the best of celebs in interviews. While her niche is Telugu cinema, Neeshita likes to dabble in a little bit of everything to stay up to date. From film announcements to scandals and hard news angles, she has explored it all. A good book, a comforting cup of hot chocolate, puppy kisses and a stunning beach view are all she needs to unwind. Her passion for biking and travelling has taken her to various places across the country. She has found peace in everything from the frozen lakes of Gangtok to the coffee plantations of Coorg and the dense forests of Bandipur, to the monasteries of Darjeeling. But no matter where she goes, Neeshita loves coming across inspiring and moving stories.Read More

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