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Up to 50 per cent off!

Points earned in virtual game to determine discounts earned by city shoppers. Conditions apply.

entertainment Updated: Jul 17, 2011 14:56 IST
Sneha Mahale
Sneha Mahale
Hindustan Times

Sale and bargain hunting has just gone virtual. Kill the Bill, a game launched this month offers players the chance to decide how much discount they should be entitled to on a variety of products and services, based on the points they earn.

Introduced on Facebook and, it has already gained several faithful followers, all looking for the best bargains possible.

“We wanted to engage our customer with something beyond the conventional methods used. Through Kill the Bill, people understand how serious we are about price reduction and good deals,” says Karan Kunal, co-founder of, an e-shopping portal.

As part of the game, people select a weapon of their choice from a wide range of ammunition available online. They then begin slicing R 100 notes appearing on screen. Each note has to be cut into at least two halves. Miss one, and the game ends. “We chose R 100 as it is the most recognisable currency note,” says Kunal.

There are 10 levels in the game and the difficulty increases upon completion of each level. Kunal says, "The average discount availed is 15 per cent but it can go up to 50 per cent." This discount is emailed to players, who can use it against purchases of products that will be on offer when the portal goes live in two months.

And to ensure that the shoppers get the best offers, the e-shopping portal is currently in the process of tying up with several vendors and manufacturers in Mumbai and other Indian cities.

Beat this
Kill the Bill has a bonus round.
After the completion of three rounds, players get the option of uploading a picture of someone they dislike and would hate to see receiving a discount. This could be anyone from your boss to your ex.
The person’s picture replaces the Rs 100 note and players can begin cutting that person’s picture instead. This feature gives players an opportunity to vent their frustrations online and get a discount as well.

For more info, log on to

First Published: Jul 17, 2011 14:22 IST