Post March 11 earthquake and tsunami there has been sky-rocketing demand for ‘air conditioned’ coats with built-in fans in Japan.fashion and trends Updated: Jul 27, 2011 01:29 IST
They may look far from fashionable, but its Japanese maker is running out of stock to meet the sky-rocketing demand for ‘air conditioned’ coats with built-in fans.
Kuchofuku Co Ltd has seen orders soar amid power shortages in Japan after the devastating March 11 earthquake and tsunami.
As parts of the nation sweat out the summer, shackled by restrictions on electricity use, demand has grown for goods that provide guilt-free respite from the unrelenting summer heat.
First Published: Jul 26, 2011 14:47 IST