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City boutiques offer bridal consultation service

Get your wedding ensemble picked out for you by your favourite designer.

fashion and trends Updated: Nov 15, 2010 15:03 IST
Manali Shah
Manali Shah
Hindustan Times

Typically, there is much fuss over zeroing in on the clothes as brides gear up for their most special day. The myriad options available only makes it harder. Realising this, designer boutiques in the city are providing a bridal consultation service to their clients in order to simplify the buying process. None of these stores charge extra for the consultation and provide their service through appointments only.

The latest to join the bandwagon is Re, a multi-designer store founded by Falguni Shah. “We have a team of in-house designers who show brides some sketches, swatches of various fabrics, patterns and colours to choose from. This service extends to the family and friends of the bride who may want customised ensembles too,” explains Shah.

Azmina Rahimtoola, owner of Zoya, even goes shopping with the brides when needed. “Brides often come to us with photographs from the internet of lehengas that they like. Our unit can modify it and add our own creations but we don’t do copies,” she insists. The ensemble that they then come up with, depends on the budget, apart from the bride’s preferences of colour scheme, style, cut of the lehengas etc.

The owner of Jona store that was launched earlier this month, Jyotsna Tiwari, also regularly sits down with customers to help decide on the outfit. However, an applicable fee is charged at Jona if the customers do not ultimately buy from the store. Besides these boutiques, Sattva, which stocks lehengas from Rohit Verma’s line Hare, facilitates a meeting with Verma himself so that brides can get exactly what they have in mind. Ensemble, which stocks designs by Anamika Khanna, Varun Bahl and Manish Arora among many others, takes a brief from the customers and then arranges for them to meet the designers.

Re, Breach Candy. 23534044, 22937774
Zoya Store, Bandra. 26420888
Jona, Juhu. 9987273769
Sattva Boutique, Khar. 9833022210
Ensemble, Lion Gate and Kemps corner. 23672416, 22843227

First Published: Nov 15, 2010 13:28 IST