Designer Ashima Singh's collection explores Alaskan native art

Alaska's native art, its musical instruments, and the faces of its tribals are the inspiration behind designer Ashima Singh's collection for next month's Wills Lifestyle India Fashion Week.

Alaska's native art, its musical instruments, and the faces of its tribals are the inspiration behind designer Ashima Singh's collection for next month's Wills Lifestyle India Fashion Week (WIFW).

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"My collection will depict Alaska's native culture, which is rich and diverse. It also showcases Alaska's history, traditions and art forms," Singh told IANS at the preview of her collection here Wednesday.

Why Alaska?

"Last year, when I visited the place, it was a visual treat and very mesmerizing. That's when I just decided I must showcase this," Singh explained.

The WIFW autumn/winter edition will be held here March 18-23.

Singh had debuted at the fashion week last October with a range of caftans, wide legged pants, short shift dresses and maxi dresses.

This time too, the designer is focussed more on the cut and shape of the garment, which comprise pleated and feminine dresses and a few gowns to bring out the rich and diverse culture of Alaska.

She has used a bold and bright colour palette comprising oranges, reds, blues and blacks with minimal use of embroidery.

A graduate of the National Institute of Fashion Technology (NIFT), Singh launched her label - Ashii - in 2007.

"It is meant for the chic, contemporary and confident women of today," she said of the offering.