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Home / Fashion and Trends / Designer stalls turn & stylish

Designer stalls turn & stylish

The designers stalls at the 10th edition of WIFW seemed to have gotten more elaborate than ever, Kirti Mehta.

fashion-and-trends Updated: Mar 08, 2008, 14:18 IST
Kirti Mehta
Kirti Mehta
Hindustan Times

The ramp is to the fashion week what the sun is to the solar system. But there is no ignoring the orbiting planets, the little hubs of fashion life that go beyond the ramp. Take the designer stalls for instance. At the 10th edition of WIFW they seemed to have gotten more elaborate than ever, threatening to outshine the sun.. sorry, shows.

Experiments galore
A Cadillac entrance, a riot of colours on the wall and shiny pink bean bags, made Ashish Pandey's stall stand out from the rest. Reason: "My collection is based on psychedelic and pop art movements. I did not want my stall to deviate from the theme. The Cadillac belongs to the same era." Pandey agrees that the idea is not to be just different but "to make the audience connect with the theme".

Malini Ramani's stall looked stunning with a golden tree on the outer wall. She explained, "The theme of my collection is Tree Of Life. So I told my friend Daljeet Singh, who designs lots of parties and weddings to help me execute the design of my stall. You can see the same motif on my garments also."

Beaded curtains, a golden statue of Buddha and a broken glass nameplate in Vikram Phadnis's stall caught the eye of many a passer-by "The Buddha is to welcome guests to the stall and the orchids lend colour. Pushkar Thakur helped me with the look of the stall."

Stark reality
But not everyone is game for experimentation. Take Rina Dhaka's stall, it was quite stark. "My stall is not a big attempt. In fact, I ripped away two of my assistants' work yesterday at around 7.30 pm. I cleaned the walls squeaky white with my servant. With all that excessive interior the whole idea behind my collection was not showing. And I don't like excess."

The stall of Paras and Shalini of Geisha design was something out of the Raj. Shalini Jaikaria explains the idea behind the look of the stall, "Our theme is age of innocence. To make it go with the theme, we made it very simple and clean. White walls and a vintage look was something associated with that era."

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