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Dior finds its ‘woman of today’ in Jennifer Lawrence. See pics from new ad campaign

Jennifer Lawrence has earlier fronted campaigns for the “Miss Dior” bag, for Dior Beauty makeup and for the label’s accessories collections.

fashion and trends Updated: Mar 31, 2017 17:40 IST
Jennifer Lawrence,Dior,Dior Fall 2017 Campaign
Jennifer Lawrence has been Dior’s ambassador for the last five years.(Dior/Instagram)

Dior has once again chosen a natural woman — a chic but stylish woman, in touch with her own style — as the focus of the brand’s Fall 2017 collection designed by Maria Grazia Chiuri. Jennifer Lawrence, an ambassador of the French fashion house for five years, fronts the campaign for the fall collection.

French photographer Brigitte Lacombe — who also shot the brand’s spring/summer 2017 campaign — has captured key pieces from the Dior Fall 2017 collection, modelled by American actor Jennifer Lawrence in a new advertising campaign. Looking natural and relaxed, the Silver Linings Playbook star shuns glitter, sequins and cocktail dresses for a chic but laid-back look.

Shot in black and white, the campaign shows Jennifer Lawrence in a simple, minimalist decor, modelling the collection in relaxed, natural poses. She can be seen sitting nonchalantly on a chair, a bench, a piece of furniture and a bean bag, or leaning against a white wall.

Brigitte Lacombe has captured the “authentic” Jennifer Lawrence, wearing clothes perfectly in tune with her personality: laid-back and chic. The actor wears the iconic Bar jacket over slogan T-shirts (”We should all be feminists,” “J’Adior”) matched with jeans and heels or flats.

Jennifer Lawrence also shows off the label’s accessories, with various combinations of rings, as well as lucky charm necklaces featuring stars or birds. Dior’s iconic bags feature in the campaign too, including the “Lady Dior,” reinterpreted with charms and a wider cross-body strap, the “C’est Dior,” a vintage-style model inspired by a bag from the Dior archives, and the “Dioraddict,” finished with a woven motif.

Jennifer Lawrence has been a Dior brand ambassador since 2012. She has notably fronted campaigns for the “Miss Dior” bag, for Dior Beauty makeup and for the label’s accessories collections.

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First Published: Mar 31, 2017 17:37 IST