Don’t go after another designer’s forte: tweets designer Masaba Gupta on plagiarism | fashion and trends | Hindustan Times
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Don’t go after another designer’s forte: tweets designer Masaba Gupta on plagiarism

“As a designer, it is important to understand to create your own space and own it. Don’t go after another designer’s forte, you will lose. It’s crowded,” Masaba tweeted on Sunday.

fashion and trends Updated: Dec 17, 2017 14:21 IST
Masaba Gupta launched her eponymous label in 2009. She is popular for prints that take inspiration from lipstick or camera -- everyday things -- which she gives a fashionable twist to.
Masaba Gupta launched her eponymous label in 2009. She is popular for prints that take inspiration from lipstick or camera -- everyday things -- which she gives a fashionable twist to. (HT File)

Young designer Masaba Gupta, known for her quirky, colourful and contemporary take, says aspiring designers should concentrate on creating their own niche. “As a designer, it is important to understand to create your own space and own it. Don’t go after another designer’s forte, you will lose. It’s crowded,” Masaba tweeted on Sunday.

Masaba had launched her eponymous label back in 2009. She came to be known for prints which took inspiration from lipstick or camera -- everyday things -- which she gave a fashionable twist to.

A model in a Masaba Gupta creation; fake Masaba prints at a local shop. (Photo: Vijayeta Kumar)

In an earlier interview to IANS, Masaba had said designers who copy should not even get a place in fashion weeks.

“I think for the layman, it’s not plagiarism... for them it is a similar outfit. But people who are in fashion and people who understand it should stand up and voice it out.”

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