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Eco-friendly fashion

Designer Amy Billimoria to use only old, recycled outfits at her show.

fashion and trends Updated: Jan 22, 2011 16:15 IST
Collin Rodrigues

Designer Amy Billimoria will devote her forthcoming fashion show to spread word about global warming. She has recycled old clothes to make new ones, and will showcase them at The Club on January 23. To help the cause, numerous celebrities from Mumbai have donated items like discarded scarves with


embroidery, brass, pieces of old necklaces, lace saris and embroideries which will be taken out from old outfits and transferred to new ones using hand appliqué techniques.

The used clothes have been created into stunning evening gowns to be worn by celebrities. These outfits won’t be put up for sale. Says Amy, “I hope the effort is taken as a trend. I think most people should recycle their old garments to create their new look.” The show will also showcase Amy’s signature line of drapes and cocktail wear.

Adds Amy, “As a designer, I feel that my profession can go a long way in helping for the cause of global warming. I was inspired for this show after attending an International SDC (Society of Dyers and Colourists) conference where astonishing figures came to our notice about how much electricity and water is used in the production of a simple T-shirt when it gets slightly faded or stained. The same goes for other outfits and saris.”

The other aspect of the show will be a finale to the Wine Viva 2011 contest, which features cocktail silhouettes along with elaborate drapes apt for a wine evening. Amy has used authentic wine along with specific fixing agents to create new textures on simple white linen shirts for this segment. People who will strut the ramp include Farah Ali Khan, Nisha Jhamwal, Suchitra Krishnamurthy, Lucky Morani, Neelam Roy, Sheeba and Teejay Sidhu.