Gisele Bundchen set to become first billionaire model
Gisele Bundchen is set to become the world’s first billionaire model as her lingerie brand goes global.Updated: Jan 25, 2012 19:35 IST
Gisele Bundchen is set to become the world’s first billionaire model as her lingerie brand goes global. Launched last May, the Gisele Bundchen Brazilian Intimates range has proved popular in Latin America, Portugal, Japan, and Israel and now further expansion is expected.
The former Victoria’s Secret Angel premiered her collection, for Brazilian company Hope, in Sao Paulo last May, the Daily Mail reported. Stepping onto the catwalk the wife of NFL star Tom Brady, showcased various designs featuring blush pink and black satin, tassels and lace.
After the 40-piece collection hit stores across Brazil the fashion retailer Hope reported a 40 per cent increase in turnover. Now, the range is expected to be a hit with shoppers worldwide.
And with her products endorsements and business ventures earning a total of 29 million pounds last year, Bundchen is now believed to be on track to becoming the world’s first billionaire supermodel.
First Published: Jan 25, 2012 16:24 IST