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John Abraham's label goes int'l

The Bollywood star's sartorial line-up, John Abraham apparel for men and women, is all set to hit stores abroad.
By Subhash K. Jha | IANS, Mumbai
UPDATED ON FEB 09, 2008 01:51 PM IST

Model-turned-actor John Abraham's sartorial aspirations seem to have captured the business pulse. His label that hit the stores last year is all set to go international.

Revealing his apparel expansion plans, John said: "Last year we put out exclusive clothes with my brand name into selected outlets in seven cities of India. We gradually created an artificial scarcity for brand. It seems to have worked."

Apparently, fans can't get enough of the Garam Masala star's sartorial line-up, John Abraham apparel, for men and women.

"They're very aspirational clothes and priced likewise. We targeted them for people between the age of 16 and 24. But the core group of buyers for my clothes is between 16 and 40 years," said John.

"In 2008, we're taking my clothes to countries like the US and the UK. The exclusivity factor remains foremost. Even if someone goes to buy John Abraham apparel in the biggest department store in New York, he or she will have a problem getting it. It is not easy reaching out to me. I never want any aspect of my life to be taken for granted. And that goes for my career as well," said the actor, who has only two films lined up in 2008. Sriram Raghavan's untitled venture produced by Rohan Sippy and Karan Johar's film to be directed by Tarun Mansukhani.

"Coincidentally, I will work with Aishwarya Rai in the first and Abhishek in the second. And both are untitled films so far. Maybe we can call them the John Abraham specials," he joked.

John also goes seriously international in 2008 with Deepa Mehta's Luna.

"I already have the name for it - for foreigners, John Abraham is far less difficult to pronounce than Bipasha Basu," he laughed.

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