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Organically produced

Many a designers ditched synthetic fabrics at Lakme Fashion Week to go for organic.

fashion and trends Updated: Mar 14, 2010 01:21 IST

Not lycra, not satin, it’s organic material like cotton, jute and natural dyes that prominent designers like Anupama Dayal, Sabyasachi Mukherjee, Digvijay Singh and Lecoanet-Hemant have used for their collections at the recently concluded Lakme Fashion Week (LFW). In short, they have gone green.

“I have stopped using fabrics like lycra or satin for a long time now. Cotton is such a beautiful fabric and it suits the Indian weather perfectly. What is the harm in using organic cotton?” said Mukherjee.

“I believe we all should do our bit for the environment. It is time to give something back to nature,” he added. The Kolkata-based designer showcased a summer resort line at the LFW.

Dayal said even though going “organic” is a bit too expensive, it’s good for the skin and environment as well. “It is a very tedious job to get the pure form of cotton and extract natural dyes. These difficult processes make the end product a bit expensive compared to others. But if your range is appealing, buyers will come and pick it, and so will teh customers,” said Dayal.

Singh and Lecoanet-Hemant focused on organic materials like cotton, jute and a mix of silk and cotton for their collection.

Titled “Go Green”, their collection showed their concern for the environment while also informing people that “bling” doesn’t define fashion anymore.

“What you wrap around your body is what you wrap around your soul and our collection is a reflection of our green philosophy and our deepest belief that eco-friendly and luxury get well together,” explained Hemant.

Singh said, “I believe that we (India) have the potential because we have the advantage of our heritage, tradition and craftsmanship. So I have vowed to use organic cotton for my clothes to empower the craftsmen and techniques to shape Indian textiles.”

Singh has associated himself with Bhusattva, an organic brand, to develop fashion that can work for the upliftment of weavers and artisans.

First Published: Mar 13, 2010 19:21 IST