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Home / Fashion and Trends / Tailor-made paintings: You can have your art and wear it too

Tailor-made paintings: You can have your art and wear it too

Artists are turning clothes into canvasses, producing bespoke, wearable art. From graffiti on a pair of Vans, to a doodle on a Louis Vuitton bag or a rap song spray painted on a jacket - it’s all an attempt to take art from the wall and into our lives.

fashion-and-trends Updated: Jan 12, 2020, 12:27 IST
Vanessa Viegas
Vanessa Viegas
Hindustan Times
A model exhibiting a wearable artwork created by artists Oona D’mello and designer Sohni Patel,  for a one-day exhibition in Mumbai  titled Est Form.
A model exhibiting a wearable artwork created by artists Oona D’mello and designer Sohni Patel, for a one-day exhibition in Mumbai titled Est Form. (Est Form )

Independent artists and painters are offering to treat your clothes, bags and shoes as they would a canvas or a public wall. It’s called wearable art, and it turns their artworks into apparel, and vice-versa. “It’s an attempt to take art off the wall and bring it into our daily lives, where it can be consumed in an accessible way by anyone,” says visual artist Oona D’mello. “The message doesn’t change at all. It’s just the possible destinations that expand.”

Fashion has exploded, so has accessibility, and people want to stand out in the crowd. “So personalisation with original artwork adds that ‘wow’ factor,” says Mumbai artist Kanika Ranka, 25, who specialises in customising luxury handbags.

Kanika Ranka’s The Studio Project hand-paints bespoke motifs on luxury handbags.
Kanika Ranka’s The Studio Project hand-paints bespoke motifs on luxury handbags. ( Kanika Ranka )

She started The Studio Project after graduating from the School of the Art Institute, Chicago, in 2016. “There are so many Louis Vuittons and Chanels out there now. The person sitting next to you at a café could have the same kind,” she says. “This way, the piece is you and it’s yours.”

It helps if clients know exactly what they want, Ranka adds. “We can always help them decide, but it’s like getting a tattoo for your bag — you have to be really sure, because it can’t be undone.”

Her designs range from paints spatter to floral patterns, comic characters and arty monograms. Prices start at Rs 5,000 and can go up to Rs 1 lakh. Time taken can range from two weeks to two months.

Art for the everyday

Studio Toffle in Delhi is a brand with an exclusive focus on wearable art. Most products are hand-worked. Techniques include fabric work, embroidery, acid bleaching, tie-and-dye, and spray-painting. “There’s a detailed stitching style that’s particularly popular. It’s similar to the Japanese sashiko boro, which is sort of like the patchwork mending of old clothing,” says founder Kashish Gemini.

Studio Toffle uses techniques such as acid bleaching, tie-dye, and spray painting on jeans and jackets.
Studio Toffle uses techniques such as acid bleaching, tie-dye, and spray painting on jeans and jackets. ( Studio Toffle )

They have a Basics line that is competitively priced. “Similar to any regular jeans brand,” says Gemini. “Except, with us you get to choose the fabric, work with us on graphics and the art.”

A customised outfit (jacket + jeans) starts at Rs 16,000. “I recently had someone ask for a sketch of the American rapper Nas on a jacket, and used lyrics from one of his songs on the front.”

Graffiti on your sneakers

At Mel’s Make, Mumbai graffiti artist Melroy Williams takes regular-looking apparel (shoes, headphones, T-shirts or whatever you like) and adds a dash of art. “The city streets are the real runway and these artworks become a form of self-expression,” says Williams.

Mumbai-based Graffiti artists Melroy Williams adds a touch of creativity to everyday essentials,  livening them with anime, graffiti and power words like Hustle or Beast.
Mumbai-based Graffiti artists Melroy Williams adds a touch of creativity to everyday essentials, livening them with anime, graffiti and power words like Hustle or Beast. ( Mel’s Make )

Graffiti of words like ‘Hustle’ or ‘Beast’, personalised doodles, characters from anime... “ever since we custom-painted Dragon Ball Z characters on a pair of Vans shoes for rapper Raftaar in 2018, people have been wanting them on their shoes too,” he says. Prices start at Rs 1,000.

Tactile textile

Visual artist Oona D’mello and designer Sohni Patel of House of Sōhn collaborated to create a capsule collection of wearable art in November, for a one-day exhibition titled Est Form, which will now be held annually. Works can also be commissioned — each garment is first created as a painting and then as apparel.

A dress that was first created as an artwork and then into apparel for Est Form. “Here, the  way movement is experienced becomes important when a piece of art, that usually lives on a wall, can come off and interact with a moving body and in a communal space.” says artist Sohni Patel.
A dress that was first created as an artwork and then into apparel for Est Form. “Here, the way movement is experienced becomes important when a piece of art, that usually lives on a wall, can come off and interact with a moving body and in a communal space.” says artist Sohni Patel. ( Est Form )

“The word ‘art’ must remain true at all points of the process,” D’mello says. “Making it wearable expands the conversation around it, as well as the scope for who views it, where it exists and who consumes it.”

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