The gym is the new airport: The changing face of Bollywood fashion
The shutterbugs have moved from outside the airport to celebrity fitness hubs, as stars in activewear become the latest click-fad. Here’s why everyone’s paying attention.Updated: Jun 29, 2017 17:55 IST
Perfectly poised handbag, limited-edition sunglasses and no extra luggage in sight — for a star, the business of dressing at the airport is no less than a red carpet event. But, the shutterbugs have moved on. While the proverbial paparazzi still hits the airport, stars in their gymwear are now stealing the show.
From gyms, pilates studios to yoga centres — the focus has shifted to activewear. Bollywood besties, Amrita Arora Ladak, Kareena Kapoor Khan and Malaika Arora are often clicked by photogs outside their fitness centers, and more often than not, happily pose for them too. The same goes for star couples, such as Bipasha Basu and Karan Singh Grover and Shahid Kapoor and Mira Rajput. In a recent interview with Press Trust of India, agreeing to the fact that fitgear is fashionable, Malaika said, “World over, being fashionably fit is in. Gone are the days where people would hide away from being seen in their gymwear, including me. I think gymwear is the new fashion wear. So, go for it. With today’s style and the kind of fits that are available, it’s absolutely inspiring and fun.”
Actor Sophie Choudry thinks that it’s all a part of being in the public eye. “I’m someone who always like to be well turned out regardless of shutterbugs. That doesn’t mean one is dressed to the nines all the time but at least dressed appropriately for wherever I’m going and since I enjoy looking good, it’s not too much of a chore. Yes, it can be a bit disconcerting after a long flight, post a sweaty gym session or on a bad hair day but you know what, I guess it’s part of the deal and the fact that people are interested in your style is a compliment! It’s nice for people to see celebs in regular looks and not just red carpet style, so, the key is to flash your best smile and get on with it. I do find using stylists for airport looks a bit much though!” she says.
This trend is further amped by the fact that luxury sportswear and athleisure has been big in fashion for the past few years, and investment in sports gear continues. “The trend of high end gym wear, or inspired gym wear is certainly a major phenomenon at the moment. Exclusive collaborations internationally, the most recent being Fenty X Puma collection which had Rihanna putting her spin on sportswear, have also cemented this trend into popular consciousness. With more and more people getting into fitness as a lifestyle along with the fabulous bodies that celebrities usually have, it’s no surprise we’re seeing a surge in fashionable gymwear,” says designer Urvashi Kaur, adding: “Comfort also plays a huge part in this trend, which is why it’s also known as athliesure. It’s natural in this case to be investing in cool gym attire because it works for a huge cross section of people, right from celebrities at the airport to moms doing a coffee run to young kids at the mall. Well designed gym attire has made it possible to multi-task while looking stylish and effortless,” says designer Urvashi Kaur.
“If the actors are investing time and effort into a workout, there’s no harm in showing it off. The hardwork does deserve a little something!,” says designer Hemant Lalwani of Hemant-Nandita.
For Chennai-based fashion blogger and influencer, Arie Purushu, the gym-paparazzi collab is a natural evolution. “If not fashion itself, style has always been omnipresent. Thanks to technology, the camera is only one touch away and we’re documenting clothing trends like never before. From celebrity-powered red carpets to distinct street cultures, inspiration is pouring in from multiple channels and shutterbug fashion is fast gaining popularity for they offer real life style solutions. From vacations to coffee outings, no place is spared. The common phrase goes runway to reality.... and shutterbug fashion makes reality a runway.”
First Published: Jun 28, 2017 18:26 IST