When friends turn models

It’s not always professional models who can do justice to a designer’s garment. This year, fashion designer Rajvi Mohan plans an interesting twist.

It’s not always professional models who can do justice to a designer’s garment. This year, fashion designer Rajvi Mohan plans an
interesting twist, where professional models will be accompanied by a few of her socialite friends, showcasing her conceptual menswear collection at the Van Heusen Indian Mens Week 2011, scheduled to be held on September 3, 2.30 pm, at The Grand, Vasant Kunj.

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While it’s not new to watch women socialites catwalking, this will be a rare occasion to see prominent men, who you often see on this page, strut the runway. They include fashion designer Siddhartha Tytler, entrepreneurs Sanjay Sharma and Vikrum Baidyanath and restaurateur Shiv Karan Singh, among others. “They are not social personalities but friends and family for me. They will be walking the ramp because the theme of the collection gels well with their personalities,” says Mohan.

The collection titled ‘Phir Bhi Dil is Hindustani’ has predominantly contemporary Indianwear which is designed in keeping with today's
modern man who is global yet Indian at heart. Mohan says, “I would like them to be themselves on the ramp and I hope it turns out to be fun and different from the usual.”

Excited to be a part of the show, Tytler says, “Last year, I had my friends walk for my show and it felt really good when they supported me. I am doing the same for Rajvi this year. The briefing that I’ve got is that all of us will walk the ramp with Mohan.”
Baidyanath says, “There is a lot of emotion when friends are involved and it’s more impactful too. I’ll be myself on the ramp and will go with a positive and enthusiastic mindset.” Sharma says, “It’s nice that Rajvi is making us all a part of her show and it will be interesting to be on the other side of the ramp.”

Shiv Karan Singh confirms, “I’ll walk the ramp and it will be a fun thing to do.”