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Ashok Amritraj launches Advantage: Hollywood

Amritraj launched, Advantage: Hollywood, at the CII Big Picture Summit here along with his long time friend Hollywood action star Jean-Claude Van Damme.

hollywood Updated: Sep 13, 2013 17:38 IST

Amritraj launched 'Advantage: Hollywood' at the CII Big Picture Summit here alongwith his long time friend Hollywood action star Jean-Claude Van Damme. Their friendship dates back to 1990 when Amritraj produced, Double Impact, one of Van Damme's most successful films in his career.

"At the most important dates of my life, Jean-Claude has been there so it is always exciting. But this for me is very special because it's launching the autobiography and he made a special trip for it. The Ghost Rider: Spirit of Vengeance, producer also said that his actor friend has been given his dues importance in the book as well.

"The book starts with Jean-Claude. It begins in 1990 with our meeting at the Cannes Film Festival and how we went on to make, Double Impact. It was a big success in 1991," he said. Amritraj has produced over 100 films so far and mostly Hollywood ventures including Antitrust, Walking Tall, Bringing Down the House among others.

Except for Bloodstone in 1988 with Tamil superstar Rajinikanth, Jeans, starring Aishwarya Rai in 1998 and The Other End of the Line, with Anupam Kher, Shriya Saran, his films have hardly had any Indian connect.

"Part of the reason is that I haven't been able to put my life on hold in Hollywood to come and make films here. I have lot of friends who make wonderful films here so what I make has to be something different. What I would like to do is find a script that can utilise Indian talent in a Hollywood style film," Amritraj said. The producer also feels that it's time Indian filmmakers stop taking inspirations from Hollywood films and focus more on original screenplays and promote homegrown stories.

"I think the main thing with Indian cinema is as long as it's kept original it's good. It is hard to win against Hollywood because of the amount of money spent on them. There are wonderful stories in India so they should not necessarily imitate Hollywood in what they do," he said.

First Published: Sep 13, 2013 14:49 IST