Fans roast new Spider-Man: Homecoming poster for horrible design. Again

Marvel’s latest poster for Spider-Man: Homecoming is being called out by fans again. Here’re some unhappy tweets.

Updated on: Jun 27, 2017, 22:39:40 IST

Hindustan Times | By Soumya Srivastava, New Delhi

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Marvel released an IMAX special poster on Monday for their next big release, Spider-Man: Homecoming. However, they didn’t seem to have learned anything from the last poster, which got publicly eviscerated for its horrible, unimaginative design.

The new poster shows Tom Holland’s Spider-Man swinging on his web, with a backpack; Robert Downey Jr’s Iron Man looking blankly at something distant; Michael Keaton’s Vulture marked ‘BAD DUDE’; and Zendaya again in a corner. What’s more is that they are all pasted there in a cut-out format as if a middle-school kid made it in an arts and craft class.

The poster also has unfunny doodles drawn on what looks like a brown paper bag.

Of course, fans weren’t impressed at all and went all out to express their disapproval on the same. Here’re some tweets:

For the uninitiated, the following was the last poster that everyone is comparing the new one to:

Spider-Man: Homecoming releases on July 7.

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ABOUT THE AUTHOR
Soumya Srivastava
Soumya Srivastava is the Entertainment and Lifestyle Editor at Hindustan Times, bringing over a decade of experience covering movies, celebrities, pop culture, and everything that feels current and compelling. With a sharp editorial lens and an instinct for what resonates, she writes stories that balance insight with accessibility — whether she’s reporting from a red carpet, reviewing a buzzy new release, or unpacking the craft behind cinema. An unabashed Swiftie and a devoted admirer of Christopher Nolan’s filmmaking, Soumya blends heart and analysis in equal measure. She holds a degree in English Literature from Janki Devi Memorial College, Delhi University, and is an alumna of IIMC Dhenkanal (2013). As a Rotten Tomatoes Certified Film Critic, her reviews reflect credibility, cultural awareness, and a nuanced understanding of storytelling across genres and formats. She has interviewed celebrities like Celine Song, Zoya Akhtar, Kajol, Shabana Azmi, Pankaj Tripathi and more. She has also reviwes hundreds of movies and written thousands of stories, made videos, special columns and more. While films remain her first love, Soumya’s interests extend deeply into lifestyle and design. She is particularly drawn to décor, thoughtfully designed spaces, and the subtle ways aesthetics influence everyday living. From celebrity homes and interior trends to broader lifestyle movements, she enjoys exploring how personal taste intersects with identity and modern culture. Her voice is informed yet relatable, analytical yet warm — making her work engaging for a wide and diverse readership. Through her writing, Soumya continues to shape conversations around entertainment, lifestyle, and contemporary culture.Read More

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