The Interview digital sales hit $40 million, could be the biggest ever

Digital sales for The Interview are up to $40 million, putting the Sony Pictures release on track to eclipse Bridesmaids as the biggest online release ever.

Updated on: Jan 21, 2015, 16:20:15 IST

AP | By HT Correspondent, New York

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Digital sales for The Interview are up to $40 million, putting the Sony Pictures release on track to eclipse Bridesmaids as the biggest online release ever.

Seth-Rogen-and-James-Franco-on-the-poster-of-The-Interview

In a statement Tuesday, Sony Pictures chief executive Michael Lynton called the total "a significant milestone."

The film has been playing on a variety of online and on-demand platforms. It has also added $6 million in box office, playing in select independent theaters.

In early 2012, Bridesmaids set the previous record for digital release with $40 million in video-on-demand and online sales.

While record-breaking, the digital release of The Interview means Sony will struggle to break even on the $40 million-plus film.

Receipts are split with distributors, and marketing would have also cost around $25 million.

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