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Anju Modi
Inspiring fashion enthusiasts over a period of 15 years, Anju Modi has woven her way through an enriching experience of textiles and varied surface treatments.
Inspiring fashion enthusiasts over a period of 15 years, Anju Modi has woven her way through an enriching experience of textiles and varied surface treatments.
All her creations are understated statements of feminity, luxury and glamour. Taking the comfort of the wearer in mind, her uniqueness lies in creating minimalist and contemporary garments. Her aesthetics lie in treating silhouettes with subtle fabrics, passionate colors and the richness created by embroidery.
Having worked with the artisans and craftsmen all over the country, Anju Modi has unmatched knowledge of the traditional craft forms, right from tie n' dye of Gujarat, kota of Rajasthan to Chanderi weaving patterns. Her standapart quality lies in modifying these traditional crafts for the modern consumer yet preserving the richness of the craft and tradition.
'ANJUMAN' in Friends Colony East and 'ANJU MODI' in 1 MG Road are her two flagship retail stores in New Delhi. Also, Anju's clothes currently retail from Ogaan-New Delhi, Elahe'-Hyderabad, Mogra-Bangalore, Evoluzione-Chennai and Zinnia-Kuwait.
"Bohemian, feminine but overall modern...Spring-Summer 2005 is going to be a colourful season with unabashed brights running alongside calmer neutrals." Whites...ivory being the basic colours of the season, they combine with black and browns to give a stunning contrasting effect.
AUTUMN WINTER '05-06 THEME: Picture im-Perfect
The force of duality in nature is paradoxically the reason for its harmony. the creation of polar opposites coexisting in a 'yingyang' way is the essence of life, creation and recreation.
Colours: Woody Brown, Fresh Green and Kiwi Green, Teel and Aquamarine, Ecru, Splashes of Silver and Ruby Red
Fabric: Dupion Silk, Butter Silk, Chiffon, Georgette and Crochet Laces
Treatment: Textures contrast plain stitches - rouching, negative embroidery and macrame. Silver Foil and 3-D rubber printing.
Silhouettes: Flowy skirts, jodhpuris and knee-length capris adapted to the Indian context. Asymmetrical lines with a mix of skin revealing, baggy, oversized draped shape.
