Body on sale, but...

A 21-year-old college business major living in Wayne, New Jersey, has proven a basic lesson of marketing ? sex sells. Courtney Van Dunk posted a bikini-clad picture of herself on eBay about two weeks ago, auctioning off space on her body for advertisers. Dunk says she got the idea from a marketing class segment on body ads.

A 21-year-old college business major living in Wayne, New Jersey, has proven a basic lesson of marketing — sex sells.

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Courtney Van Dunk posted a bikini-clad picture of herself on eBay about two weeks ago, auctioning off space on her body for advertisers.

The auction ended Thursday with a winning bid from a New Jersey wine retailer offering $11,300 for a month’s worth of advertising. Van Dunk, though, says the offer has been retracted, but she’s confident she’s made contacts with enough companies to still earn some cash.

When she finds a buyer, Van Dunk plans to place temporary tattoos on her abdomen while she’s at the beach, or on other body parts when she’s at the mall, amusement park and other public places. Her butt and chest are off limits.

Dunk says she got the idea from a marketing class segment on body ads.