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Cobra Beer launches charitable organisation

Cobra Foundation, a charitable organisation will enable the company to reach out to a number of worthy causes worldwide.

india Updated: Mar 08, 2006 17:18 IST
UK Bureau
UK Bureau
None

Cobra Beer has launched the Cobra Foundation, a charitable organisation which will enable the company to support and reach out to a number of worthy causes worldwide.

The launch took place at the Tamarind restaurant in London and was attended by around 100 specially invited guests including representatives from nominated charities and trustees of the Foundation.

In the Foundation's first year it will focus its support on four nominated charities, which were all chosen by Cobra staff as the first beneficiaries of the Foundation. These are The Prince's Trust, CLIC Sargent, Whizz-Kidz and the Indian Co-operative Oncology Network (ICON).

In formalising a process that has now been used at Cobra for some time, the foundation takes the form of an independent fundraising charity, which makes grants available to those in need. In launching the foundation, Cobra Beer made an initial donation of £15,000.

In addition, an auction with prizes including a seat from the 1966 World Cup Final at Wembley and a signed portrait of the England Ashes-winning cricket team of 2005 was held at the launch event, with over £3,000 raised, which will go straight to the foundation.

Thereafter on a regular basis, Cobra will pass on funds raised from donations made by organisations and events to which beer and General Bilimoria Wines have been supplied to the Foundation.

This money will then be distributed across the nominated charities and other worthy causes.

One such example is a grant of £3,000, which is being given to the Indian Co-operative Oncology Network enabling a training oncologist to visit the UK and spend time at cancer research centres to develop his skills and learning.

"Cobra has always striven to be socially responsible and to help and assist others in their endeavours," said Karan Bilimoria CBE DL, Founder and Chief Executive of Cobra Beer. "The creation of an independent charitable foundation allows us to be more proactive in providing real grant-based support for worthy causes. This is a wonderful scheme and we are privileged to have the services of such a distinguished body of patrons and trustees."

The first President of the Foundation was General Faridoon Bilimoria, Karan's father and inspiration for the company's eponymous wine brand. Sadly, he passed away in August of last year, and has been succeeded in his position as President by Sir John Chapple GCB CBE DL.

The Cobra Foundation will be run by a board of trustees, which will be chaired by Patrick Shervington MBE who commented: Cobra Beer is a vibrant and exciting young company. It is entirely characteristic of its vision, leadership and social commitment to go this extra mile. The board relishes the challenge of enhancing Cobra's already renowned support for good causes.

The board will also include Fabrizio Carpanini and Maurice Ostro and representing Cobra Beer, Karan Bilimoria and Dynshaw Italia, Finance Director and Chief Operations. A select group of distinguished individuals will be invited to become patrons of the Cobra Foundation.

First Published: Mar 08, 2006 17:18 IST