Dongre comes up with digital delight | india | Hindustan Times
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Dongre comes up with digital delight

Anita Dongre is a designer who understands her market to the 'nth' degree. She produces fabulously wearable, desirable clothes at prices perfectly gauged for the market.

india Updated: Jul 22, 2003 17:38 IST
Agencies

Anita Dongre is a designer who understands her market to the 'nth' degree. She produces fabulously wearable, desirable clothes at prices perfectly gauged for the market.

This collection gave us a touch of the wild Savannah with Dongre's beautifully produced digital prints inspired by the Masai Mara tribe. By using digital printing (for the first time in India incidentally, Dongre was able to deliver much sharper images)

Her silhouettes were simple to offset the earthy prints to their best advantage. The skirts and dresses were impressively cut with delightful, fluted, bias cut hemlines that became a signature of the collection.

There were several prints which appeared mostly on tops: tunic/kurtas, First down the ramp was a brown /off white print which was teamed with a long flouncy white skirt. The print appeared on some well cut dresses, before it morphed into variations on a theme throughout the collection. But Dongre resisted the temptation to turn the collection into fancy dress by overdoing the theme.

As to be expected from this very savvy designer the silhouettes were on trend with ruched pants, asymmetrical hems, and bias cut inset panels.

Some intricate dip and tie dying was used on long flowing skirts: in particular a deep brown and orange chevron resist and a cream, crushed strawberry and brown dip dye.

A magical piece was a bright, burnt orange skirt, beautifully cut with a great flounce that flipped to flash the rich brown lining.

Excellent!

Pria goes to party!

Pria Kataria Puri's collection was in stark contrast to Dongre's. Far from being everyday wearable these were clothes for the center of attention party queen. A gold on white extravaganza of froth and glitz. The key piece was a beautiful horizontally pleated western mini dress worn under a gold and white cutwork jacket.

So many silhouettes, to choose from, that to clarify the statement the entire collection remained true to the colour theme. There was a Grecian feel, with georgette draped, and slashed in a style that brought to mind the boldest of the 80's party scenes.

You wanna be noticed: you wear these clothes.