Fanaa set for screening at major multiplexes
There had been a question mark over the release of the much-awaited film at multiplexes.india Updated: May 25, 2006 21:38 IST
The standoff between distributors and exhibitors over the release of Aamir Khan-Kajol starrer Fanaa seemed to have been sorted out on Thursday, with some major multiplexes willing to screen the film from Friday.
There had been a question mark over the release of the much-awaited film at multiplexes following a demand by Yashraj Films, the distributors of their home production Fanaa, for a seven per cent hike in the share of profits the film may earn in the first week of its release.
Following meetings with Yashraj Films, major multiplex owners Adlabs Cinemas and Cinemax agreed to a profit-sharing formula.
Yashraj Films public relation officer Shilpa Handa, however, declined to reveal details of the "amicable solution" arrived at.
"We will be releasing Fanaa in Adlabs Cinemas multiplexes in Mumbai, New Delhi, Kolkata, Bangalore, Nasik, Pune, Meerut and Mangalore. So will Cinemax," Handa informed on Thursday.
Welcoming the settlement, Adlabs Cinemas CEO Tushar Dhingra said: "It is business as usual for us. We will be screening 'Fanaa' in all the 10 cinemas of Adlabs. There will be 8-10 shows of the films daily and ticket prices will remain as usual."
"Talks, however, are on with other multiplex like Inox," Handa said.
"The film releases on Friday with 650 prints countrywide both in single-screen theatres and multiplexes. Yashraj Films is also trying to find a lasting solution to the deadlock with the All-India Multiplex Association for the release in the rest of the multiplexes," she said.
Industry analysts estimate that both sides would stand to lose Rs 50 million each in the first week alone if the standoff continues.
"On their part, the fear of upsetting Yashraj Films haunts multiplex owners who realise that any adverse stand they take now could cost them the opportunity to screen the upcoming Yashraj biggies, Krrish, Khabhi Alvida Naa Kehna, Kabul Express and Dhoom 2 at their multiplexes," pointed out an analyst.
Meanwhile, confusion prevailed at multiplexes in New Delhi and they refused to book tickets for Friday -- not only for Fanaa, but the delayed The Da Vinci Code and X-Men: The Last Stand.
First Published: May 25, 2006 21:38 IST