Farmers take on malls

Away from air-conditioned malls and stores, a fledgling vegetable-based economy, scripted by farmers-turned-entrepreneurs, is booming alongside Goa's busy streets. Cheaper challenge

Away from air-conditioned malls and stores, a fledgling vegetable-based economy, scripted by farmers-turned-entrepreneurs, is booming alongside Goa's busy streets.

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With produce cheaper than malls and super-shops, the villagers are doing brisk business.

They stumbled upon the trade after the then government took over land for the project four years ago. Now, the bypass has over 20 makeshift tables set up by villagers of Goa Velha and Agassaim selling vegetables.

"Vegetables here are cheaper. You can say almost 40% lower than the market price", said Ramdas Shankhwalkar, a government employee, one among several who cross Agasaaim bypass after their office hours.

Also, the sellers have another clientele - those catching flights.

"Several people who rush to catch a flight carry back vegetables. It is like a memento," said Antonio Gonsalves, a vendor.