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February 14 is just another day

Many young bloggers have launched an online crusade against Valentine’s Day, slamming the grand celebrations.

india Updated: Feb 13, 2012 00:07 IST
Chirag Mohanty Samal
Chirag Mohanty Samal
Hindustan Times

As most youngsters gear up to ring in Valentine’s Day with much aplomb, there are a few who have launched a crusade against it online. Blogosphere is buzzing with anti-Valentine’s Day posts from those who feel that February 14 is over hyped and is nothing more than a mere marketing gimmick. Some have even termed it as “Single Humiliation Day” stating how annoying it can get for singletons.

Posts range from angry rants to humorous digs with some even expressing concern over the stress and sense of isolation that those who do not have a partner go through. While some offer solace and list out ways in which singletons can tackle “frenzied celebration of having someone.” Praveen Kumar, a 26-year-old senior manager with Unicon and a prolific blogger says, “I look at February 14 as “Single Humiliation Day. It only makes those who don’t have partners feel worthless and unwanted.”

CoupleThere are some youngsters who view it as a clever marketing gimmick to fleece money from unsuspecting young couples. Rutli who blogs at says, "Are we so devoid of intelligence to start driving ourselves into a tizzy over some folklore about a St Valentine? We play into the hands of clever marketers who have made an industry out of it. Rather than contributing to the already swelling kitty of card and gift companies, restaurants and pubs I would show someone I love through my gestures."

Navneet Bal who blogs at says, “I find it extremely silly, pretentious and a waste of time. The worst part is that channels like Star Movies and HBO play all these mushy movies the whole day and you can’t escape it.”

These bloggers are supported by some Delhi University students. Ritika Bansal, a DU student feels the day has been created to adore beautiful people and undermine the “not so goodlooking ones.” “There’s immense pressure in college to get the maximum roses, gifts and cards in the run up to the V-Day. Girls who get it show off before others proclaiming how popular they are. Unfortunately, I never get any attention on this day, it makes me feel undesirable and sad so I hate Valentine’s Day,” she adds.

To find out more about anti-Valentine’s Day blogs log on to

First Published: Feb 12, 2012 16:16 IST