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FMCG market gears up for festival season

Good times are here again for the FMCG market with the onset of 3-month festive season from October to December.

india Updated: Sep 25, 2006 17:51 IST

The FMCG market is gearing up for a boom time again with the onset of three-month festive period spanning Dussehra and Diwali, which had brought in an additional revenue of Rs 844 crore last year.

Research firm ACNielsen on Monday said the FMCG market usually witnesses an upsurge in sales during the festive period between October and December, which also provides an opportunity to the marketers to expand their brand shares.

Among the various categories, the chocolates might once again bring sweet returns for the marketers with its tag of an all-time favourite gifting product in the festive season.

In the top five gifting markets, chocolates worth approximately Rs 19 crore were sold every month of the festive season last year with as much as Rs 12 crore came from festive packs alone, ACNielsen said.

In total, chocolates saw a 16 per cent rise in sales across the country during the festive months in 2005, it added.

ACNielsen Direct Client Service Director Sukanaya Pal said the festive season provides abundant opportunities for the marketers to capture consumers' attention with their promotional initiatives.

Based on the previous year's trends, edible oils, chocolates and personal grooming products like skin creams and lipsticks are among the major FMCG categories witnessing robust sales growth in this period.

People traditionally spend more on cooking and personal grooming products during this season, which accounted for 29 per cent and 31 per cent of total incremental sales in October-December 2005, compared to the previous quarter.

First Published: Sep 25, 2006 17:51 IST