Gen Z finds a new draw in Radio Ga Ga
The radio boom has made radio jockeying the coolest career option for the hip GenZ, finds Mallvika Nanda.india Updated: Dec 23, 2006 17:11 IST
"I’d sit alone and watch your light, My only friend through teenage nights, And everything I had to know, I heard it on my radio… You had your time you had the power, You’ve yet to have your finest hour, Radio… Radio Ga Ga…"
Long ago when Queen’s Freddie Mercury sung Radio Ga Ga, maybe it was a subtle reference to the finest hour which we are witnessing now — the radio boom which is loud and clear.
This boom has made radio jockeying the coolest career option for the hip and happening GenZ.
And if seeing is be lieving, the incessant rush of wannabe RJ’s who thronged the Fever 104 stall at the recently-held HT Youth Nexus made our conviction further stronger. The fever is certainly on the rise. It’s the right choice.
But what has made RJ-ing the coolest choice? Perhaps, it is the rising level of awareness among youngsters, who want something more and extraordinary when it comes to career. No run-of-the mill stuff for them because they are willing to risk and experiment.
As actress Preity Zinta, who was an RJ in Salaam Namaste, says, “Media is the most happening business at the moment and being an RJ is ‘cool’.”
RJ Paran with aspirants Tripti Bhatia and Tamanna.
Glam quotient Is that what makes it a lucrative career option? Till 2003, there were just two channels and that too government run. With the entry of private players, the game is getting hotter for youngsters blessed with a perfect vocal chords and the ability to blabber.
It is a voice-based medium, and when it comes to instant fame, wouldn’t a youngster prefer TV?
“No,” Pragati Singh of Maulana Azad Medical College begs to differ. “Of course, people get to see your face on TV but there’s this mysterious charm on the radio is appealing. I feel people’s interest levels go up as their imaginations works overtime on hearing a voice.”
|"Media is the most happening business at the moment. Being an RJ is certainly a hip career choice for GenZ" — |
Preity Zinta, actress
It could also be the Bollywood which has highlighted the lighter, better side of this business in some of the recent flicks like Salaam Namaste and Lage Raho Munnabhai.
As actress Vidya Balan, who was an RJ in Lage Raho..., says, “The role of an RJ acted as the connecting chord in the movie. So is the job which helps brings together many a diverse interests on a common platform.”
Tamanna, a DU student echoes the opinion. “The reality factor works well in connecting with people. I want to take up RJ-ing seriously as a career, you do a job that lets you play music and chit-chat, what more do you need.” So all you guys and gals, if can talk your walk, this is walk straight into a radio studio. It’s clearly in vogue.
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First Published: Dec 23, 2006 16:58 IST