Globalisation affecting tradition
ACADEMIC DIRECTOR of Indira Gandhi National Centre for Arts Prof Indra Nath Chaudhuri said that globalisation is adversely affecting the language and literature of India.
He was delivering a lecture on ‘Globalisation, Language and Literature’ at Mahila Mahavidyalaya in BHU on Thursday.
Prof Chaudhuri, also former secretary of Sahitya Academy said, globalisation was promoting English alone due to which other languages were not getting due attention. He said, “We are forgetting our tradition, values and universe due to which language and literature is suffering a lot.”
“Television has become a tool of glorifying globalisation. Our modernism is limited to Westernisation only,” he said.
“Advertisements are projecting women as an object and body due to which sex and violence is rising in the society,” he said.
“Advertisements use code language due to which the actual structure of our language is getting tampered,” he added.
An eminent scholar of comparative literature, Prof Chaudhuri said that it was the impact of globalisation that people did not want to live in villages and were getting attracted towards consumerism. “Literary magazines like Dharmayug are dying and there is lack of serious literature,” he said.
Prof Chaudhuri, also former director of the Nehru Centre (London) said that ideology had completely finished from our life and culture had become a selling object. “Packaging and marketing is the sole criteria of selling literature,” he said. He said there used to be a mosaic of various languages in one literature.
“Literature such as Abhigyan Shakuntalam of Kalidas and Guru Granth Sahib has more than one language but the consumerism culture does not accept this diversity,” he said.