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Google goes colourful for Gay Pride Month

Searching for gay, lesbian or transgender terms on Google? Google is adding a bit of color to your searches in celebration of Gay and Lesbian Pride Month. It has adorned its search bar with a U-shaped, six-color rainbow - a symbol of gay pride - on English language searches related to (LGBT) terms.

Updated on: Aug 12, 2011, 11:41:32 IST
AFP | By
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Searching for gay, lesbian or transgender terms on Google? Google is adding a bit of color to your searches in celebration of Gay and Lesbian Pride Month.

HT Image
HT Image

Google has adorned its search bar with a U-shaped, six-color rainbow -- a symbol of gay pride -- on English language searches related to lesbian, gay, bisexual and transgender (LGBT) terms.

“There are lots of terms that will trigger the rainbow - some are 'gay', 'bisexual', 'gay pride', 'gblt', 'homosexual', 'lesbian' and 'marriage equality,'” said Google spokesperson Kate Mason in an email to Relaxnews.

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The search giant famously created a series of ads for the "It Gets Better" project that aired during American TV series Glee in May 2011 and provided a message of hope for gay teens who had been bullied.

Back in 2010, the company also revealed that it had begun paying its US-based gay and lesbian employees extra to offset the tax costs gay and lesbian employees pay for dependent benefits.

Gay and Lesbian Pride Month runs through the month of June, culminating on Gay Pride Day, which takes place on the last Sunday of the month.

The gay pride user interface will continue to appear alongside selected search terms until June 28 said Google.

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