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Friday, Sep 20, 2019

Hero worship

Now, online store offers superhero and comic book related merchandise

india Updated: May 02, 2013 21:26 IST
Shweta Mehta
Shweta Mehta
Hindustan Times

Three young entrepreneurs, Karan Rai, Sumit Shah and Ayushi Singh, have started an online store that’s dedicated to superhero and comic book-related merchandise. Log on to to check out Batman and Superman hoodies and T-shirts at prices that won’t make you cringe.

Soon to be added to the website are also pyjamas, boxer shorts, accessories like phone covers and special ranges for women and children.

“I have a tech background, while Sumit is from the retail industry. We share a passion for superheroes, and we had a strong match of skill sets, so we set out to do this. We've seen fancy superhero stores abroad and there’s a strong need for them here too,” says Rai. Although they've only had word of mouth publicity so far, the response has been tremendous. Several items are sold out and the orders keep coming in. “We’re trying to keep it low profile for now because scaling is still a concern, but we have several plans that should be executed within the year,” adds Rai.

Among them are offline stores within six months and a superhero community that includes events and get-togethers.

First Published: Apr 13, 2013 12:55 IST