In times of meltdown, a Rs 45,000 bouquet
The economic slowdown is not hurting everyone. Someone in Delhi is about to get a bouquet worth Rs 45,000 as a Valentine’s Day gift.india Updated: Feb 12, 2009 00:28 IST
The economic slowdown is not hurting everyone. Someone in Delhi is about to get a bouquet worth Rs 45,000 as a Valentine’s Day gift.
Thrilled at the “biggest order” his establishment has received in 25 years, Shiv Kumar Tiwari, of Tiwari Flower Decorators at Baba Kharak Singh Marg, says: “The bouquet will be prepared on the eve of Valentine’s Day and delivered to the customer on the morning of the 14th.”
The customer, who does not want to be identified, wants a 14-feet tall bouquet with flowers arranged in 14 big and small heart shapes.
It will have 1,400 red roses, 200 yellow roses and 2009 pink gerbera flowers. Asparagus and some other greens will be thrown in for variety.
“The highest order I had received till last year was for a Rs 18,500 bouquet from a Rohini resident,” says Tiwari.
Apparently there are many people who order bouquets costing about Rs 10,000. “Around Valentine’s Day, we get about 150 orders for such bouquets, which are mostly heart-shaped baskets with red roses,” says Amit Kataria of Rajdhani Florists.
Ritu Chopra, of Ferns n Petals, says: “The Valentine season sees 30 per cent growth at retail outlets and 80 per cent for our online business.”
She says many lifestyle products have become “out of bounds” for people because of the financial downturn. Result: flowers are much in demand this year.
While red roses have been the traditional choice, an increasing number of people are experimenting with flowers such as orchids, anthuriums and helicornia.
But there are people who see spending so much on flowers as a waste. Mona Mathur, a college student, says, “I’d rather my boyfriend gave me Rs 45,000 cash instead of this big a bouquet.”
First Published: Feb 12, 2009 00:23 IST