India best destination for call centres: Survey

India is still the most desirable location in cost and quality for call centre offshoring, said a survey.

India is still the most desirable location in terms of cost and quality for call centre offshoring, but Britain continues to be seen as a lower risk option while China is being snubbed.

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The results - from a survey conducted by specialist law firm Technology Law Alliance and call centre publication CCF - also confirmed that offshoring from Britain was continuing despite criticism.

Some 44 per cent of respondents said they had either engaged offshore outsourcing companies or were thinking of doing so in the next 12 months.

Two-thirds of those considering outsourcing said they were looking to move the function to India while the remainder were evenly spread among Europe, South Africa and Australia.

Legal director of Technology Law Alliance Jagvinder Kang said India's success went hand in hand with it delivering a cost-effective, high quality service.

China presented problems for British firms, he said.

"There was a lack of responses to China being a preferred destination for offshore call centres, which seems to tie in with the view that although China is making inroads into the technology offshore outsourcing sector, language and accents are still presenting themselves as obstacles."