Indian to start no-breaks Midlands to Amritsar flight

Jimmy Pooni's Poo UK weekly non-stop service is set to be the world's first to have inclusive tour charter flights to the Punjab.

A British entrepreneur of Indian origin, Jimmy Pooni, originally from Punjab, is starting a special service for Midland holiday makers travelling to India.

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Pooni's Poo UK will begin a weekly non-stop service to and from Amritsar in November, given the ever-rising demand for flights to the region from Birmingham International. Poo UK's unique service is set to be the world's first to have inclusive tour charter flights to the Punjab.

Pooni decided to set up the company after realising how difficult it was for him to go on a holiday to Amritsar. "The services currently being run in the city are not what the British deserve. Our operation from Birmingham will offer new opportunities for people in the UK wishing to explore Amritsar and beyond.

"We offer a range of attractions to suit their needs and interests and I'm delighted to launch this new programme, which will provide a vital tourism link and open up new opportunities for the northern region of India," he said.

Most of Pooni's business is in the property market in London. He clarified that Poo UK will not be concerned about the political situation in the region, which borders Kashmir and Pakistan. "People living there would probably laugh at you if you asked about any problems there," he said.

"If that was a factor in people travelling to the Indian subcontinent, how do you explain the growth in demand for flights from Birmingham?"