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Internet + Education = Business sense

The Internet has thrown up a number of business opportunities,Online education gives a convenient and affordable means for a student to get the required instructional material and assess his performance, writes Sandeep Anand
Hindustan Times | By HT Correspondent
UPDATED ON APR 09, 2008 10:33 PM IST

The Internet has thrown up a number of business opportunities. So has education. Sandeep Anand, president, Hundred Percentile Education Private Limited, talks to Devraj Uchil about how he’s combined the two areas of opportunity in his portal,, and its ‘Know Your IIT JEE Rank’ feature. Each year, nearly three lakh students compete to enter the IIT system from across the country. is a portal students can visit for simulated IIT JEE tests How prevalent is online study in India?

Online education and assessment, though at a nascent state in India, is currently growing and there is a lot of activity in terms of the number of players, types of offerings, innovative solutions and technological development. The market potential is huge and we foresee exponential growth in this segment. Due to limitations in the formal education system in India, we have been and are witnessing the tremendous growth and success of coaching and tutorial industry. The growth in this segment is also expected to get a shot in the arm by the fact that more higher education institutions are going the online way for conducting their entrance examinations.

What additional benefit can an online classroom give a student?
Online education gives a convenient and affordable means for a student to get the required instructional material and assess his performance. What a student needs is high quality content, improved instruction methodologies, individualised feedback and advanced analytics. When these are made available online, along with ease of use and anytime accessibility, students stand to gain.Being a more flexible teaching instrument than traditional classrooms, we carry out regular research to find ways to aid the student.

How many students are availing of your online facility to prepare for IIT-JEE?

We have strategic partnership for content with Vidya Mandir Classes and we launched our first offering – assessment and performance analysis services for the IIT-JEE aspirants – in mid November 2007. We got over 10,000 registrations in less than four months on our website – evidence that the student community is ready for online education support. What is ‘Know Your IIT JEE Rank’ and how do you simulate the exam online?

‘Know your IIT-JEE Rank’ provides students a near real-life simulation wherein they can appear for previous years’ IIT-JEE papers online and benchmark their preparation level against previous years’ cut-off scores.IIT-JEE is about getting a good rank rather than aiming for a score. Identification of relative strengths and weaknesses is one of the most crucialaspects. Besides this, another important factor which can impact a student’s success or failure in the JEE is how geared up he or she is in actual test-taking skills and techniques. ‘Know Your IIT JEE rank’ is designed to provide students an experience close to what they have to go through when appearing for the JEE. This helps the student benchmark himself against the previous year’s qualifying scores and also compare rankings with other current aspirants online. The solution is further supported by our services where the students can get their problems answered by our experts.

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