It?s going to be a cool summer
IT?S GOING to be a cool summer for many middle class buyers of air-conditioners in eastern UP. With prices of window ACs falling rapidly in the one and 1.5 tonne category, the middle class consumer had already started adding ACs to his shopping list for the current summer season.Updated: Apr 15, 2006 01:35 IST
IT’S GOING to be a cool summer for many middle class buyers of air-conditioners in eastern UP.
With prices of window ACs falling rapidly in the one and 1.5 tonne category, the middle class consumer had already started adding ACs to his shopping list for the current summer season.
At the Coolex 2006 exhibition — the annual event of the Confederation of Indian Industry (CII) Northern Region, UP — being held in the city, 10 best AC brands have put up stalls with the promise of selling more window and split ACs this summer compared to last year. The exhibition was inaugurated by State Minister for Industrial Development Khawja Halim.
Speaking on the occasion, the minister asked manufacturers of home appliances to educate consumers about the hazards of short circuits in various electronic and electrical appliances including air-conditioners and spell out safety measures to be followed while using various electronic and electrical appliances at home.
“The Videocon Group sold 11,000 units of air-conditioners spread across all its brands till March 2006 and is well on the way of achieving its target of 15,000 units by April 2006 in the eastern UP region,” Nikhil Garg, regional manager, Videocon Industries Ltd, Lucknow told HT Live.
He said both window and split ACs were growing in the ration of 50:50 in the UP East. “An AC is no longer the pride of the rich. The middle class is increasingly purchasing both window and split air-conditioners in the UP east region,” he said.
“Hitachi had sold out 26,000 units of window, split and ductable ACs in the UP and Uttaranchal region till March 2006,” said Jawaz Dange, branch manager (UP & Uttaranchal), Hitachi Home & Life Solutions India Ltd.
The rising summer heat is one reason people in Lucknow and other parts of UP are purchasing air-conditioners in large number, Dange added.
Ajay Dubey, assistant manager of Godrej & Boyce Manufacturing Company Ltd (Appliances Division), said the company had sold 300 units at the Midnight Bazaar in Lucknow. “We had sold 4,000 units of air-conditioners (both Window and Split ACs) in the eastern UP region till April 2006 with the target of selling 20,000 units by the end of 2006,” he added.
“The mindset of the middle class had undergone a drastic change in the past two years. Now people are increasingly opting for both window and split ACs”, Lalan Singh, sales manager, Carrier Aircon Ltd added.