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Khans come together to script ‘fair Fridays’

Bollywood superstars Shah Rukh Khan and Aamir Khan came together on the same platform to raise the issue of the tiff between the film producers and multiplexes over revenue sharing. And both advocated a partnership of equality. The tiff between the producers and multiplexes started early February. And after several failed discussions, the producers decided to go on strike. From April 4 they have stopped giving release rights of new big-budget movies, reports Vajir Singh.

india Updated: Apr 08, 2009 00:24 IST
Vajir Singh
Vajir Singh
Hindustan Times

While one war was obviously over and rivals had buried the hatchet, battle lines were drawn for another.

Shah Rukh Khan and Aamir Khan — two of Bollywood’s biggest stars and bitterest rivals — threw their six-packs and biceps behind the new United Producers/Distributors Forum in its tussle with multiplexes.

At a press conference on Tuesday, Karan Johar set the stage by saying no questions would be entertained on their friendship. Talk would strictly be about business.

The two-month-old stand-off between producers and multiplexes is over revenue sharing, with the Forum pitching for a 50-50 share.

Almost 30 filmmakers — Ashutosh Gowariker, Vidhu Vinod Chopra, Sajid Nadiadwala, Ritesh Sidwani, Manmohan Shetty and Rakesh Roshan included — showed up.

Yet, Shah Rukh Khan insisted that it was not a show of power. “We are not threatening the multiplexes. We are here for fair rights for Friday nights,” he said.

“All of us have decided not to release any films till the 50-50 revenue sharing is agreed upon,” said Aamir Khan.

The Forum said that the stand-off would continue indefinitely till both parties arrive at a consensus. As UTV head Ronnie Screwala put it: “This will continue till monsoon, winter or shraddh.”

“We’re doing this for small and new producers and hope that after a week or two they’ll join us and there will be no new releases,” said Aamir. “If things don’t improve, we will release movies only in single screen theatres”, Aamir reiterated.

First Published: Apr 07, 2009 17:16 IST