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Lamborghini launched in India

Italian sports car maker Lamborghini rolls out its super luxury hot wheels: 'Gallardo' and 'Murcielago' into India.

india Updated: Jul 19, 2006 13:47 IST

Adding to the ballooning list of luxury cars that cost over a crore on Indian roads, Italian sports car maker Lamborghini on Friday rolled out its super luxury hot wheels: 'Gallardo' and 'Murcielago'.

Lamborghini President and CEO Stephan Winkelmann said that the company had already sold six cars in India (two of them delivered) and hoped to finish the year with ten.

"We come to India not by chance but with a plan. The Indian economy is growing and so is the list billionaires and millionaires, which makes it an attractive and important market for us," he said.

Winkelmann said as the Indian economy grew and so did the capacity of people to buy luxury cars, the company hoped to sell as many as 50-60 cars per year in the country, rapidly developing infrastructure also being one of the positive factors.

The Indian market has seen a flurry of cars priced over Rs one crore hitting the roads with the entry of cars like the Maybach, Bentley Arnage and Rolls Royce Phantom, to name a few.

With its debut in India, Lamborghini will make available three of its latest international models -- the compact two-seater sports-cum-luxury Gallardo, the convertible 'Gallardo Spyder' and the Murcielago, which is a 2-seater, 2-door coupe (with gull-wing doors).

While the Gallardo will sport a price tag of Rs 1.65 crore, the Gallardo Spyder will cost a coll Rs 1.85 crore. However, Murcielago would be the hottest wheel, carrying a hefty Rs three crore tag.

Asked whether the presence of equally-worthy and luxurious rivals could pose a competition to the company's sales, Winkelmann said it was not the case. "We have a brand following and in any case, our customers do not go for one car. They have many big ones up their driveways and would sure like to add a sports car like Lamborghini," he said.

The company President and CEO said Lambhorgini does not believe in big volumes but prefers exclusivity. However, sales numbers have been on the increase of late with the company targeting newer markets and augmenting model line-up.

"We are a 43 year old company and were selling just 250 cars per year annually for as many as 40 years. However, this has changed in the last three years where we crossed the 1,000 mark. We finished 2005 with sales of 1,600 units and hope to touch 1,900 this year," he said.

Instead of setting up a direct representative office in a country (except for Japan), the company prefers to penetrate a market through its dealerships who also act as its front faces. In India, it has a tie-up with Satya Bagla's Exclusive Motors which apart from Delhi, is likely to start a new dealership in Mumbai by this year-end.

Winkelmann said apart from India, China and Russia were other growing markets where the company was focussing. "We have three dealerships in China and sold 20 cars in the country while for Russia where we kicked off operations this year, we have an annual target of 25 cars," he said.