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Maruti creates virtual showroom

Maruti Udyog Ltd has themed its large pavillion at the Auto Expo 2004 as the virtual showroom of the near future, whiich incorporates both the current product range as well as chosen Suzuki vehicles that direct to the future. The look is futuristic and dynamic, while being interactive and friendly.

india Updated: Jan 17, 2004 22:38 IST

Maruti Udyog Ltd has themed its large pavillion at the Auto Expo 2004 as the virtual showroom of the near future, which incorporates both the current product range as well as chosen Suzuki vehicles that direct to the future.

The look is futuristic and dynamic, while being interactive and friendly. The ambience has been designed as premium and sophisticated, without being elitist and definitely spacious and large-hearted…..value that Maruti Suzuki claims its brand stands for.

The structural highlight of the pavilion is the central core of glass, incorporating a lounge on the specially fabricated mezzanine. The core, while being extra modern in its shape and the material used, denoted the freshness and transparency of interaction that Maruti Suzuki stands for.

The vehicles, displayed in two rings around the core, depict the 360-degree ownership experience of the customer with a Maruti Suzuki product.

Besides the popular products of Maruti Udyog like the Alto and the evergreen Esteem, on display at the pavillion are some products from the Suzuki stable -- the Concept S, Suzuki Jimny, Suzuki Twin Hybrid and the FormulaSuzuki Hayabusa.

First Published: Jan 14, 2004 17:51 IST