Mayor to meet mall owners over fee for advertisements

In order to chalk out a new revenue model for wall-wrap advertisements that are being displayed all over the city, the Municipal Corporation of Gurgaon (MCG) will soon meet the developers and mall owners.

In order to chalk out a new revenue model for wall-wrap advertisements that are being displayed all over the city, the Municipal Corporation of Gurgaon (MCG) will soon meet the developers and mall owners.

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A five-member advertisement panel headed by MCG mayor Vimal Kumar Yadav will meet the developers on Wednesday.

MCG senior deputy mayor, Yashpal Batra said, “We will bring the developers to the table and listen their views before taking any decision in this regard.”

There has been an ongoing tussle between the developers and the civic authority over advertisement charges. While the MCG charges R100 per sq feet per month, the developers are not willing to pay more than R80 per sq feet per year.

Vibhu Narayan, CEO of DLF Buildings Management and Services said, “We are a listed company and all our accounts are transparent. We are willing to share 15%-20% of our profit with MCG. But if they try to impose unreasonable burden on us, we will have no choice but vacate the business.”

A decision will also be taken on the proposal to blacken all liquor advertisements on walls and bill boards across Gurgaon.