MPCON to go aggressively into rural markets | india | Hindustan Times
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MPCON to go aggressively into rural markets

HAVING COVERED a journey of almost three decades by offering its services to entrepreneurs in the cottage, small, medium as well as large industrial units in MP, the Madhya Pradesh Consultancy Organization (MPCON) is 27 now.

india Updated: Mar 26, 2006 14:21 IST

HAVING COVERED a journey of almost three decades by offering its services to entrepreneurs in the cottage, small, medium as well as large industrial units in MP, the Madhya Pradesh Consultancy Organization (MPCON) is 27 now.

Moreover, it is bubbling with confidence for its achievement in terms of bringing a three-digit growth in its turnover – from Rs 2 lakh to Rs 4.5 crore at present. The consultancy organization that prefers to maintain a low-key in the market now plans to go aggressively especially into rural areas by leveraging its rich experience as well as expertise.

“MPCON can prove to be an indispensable organization by knowledge dissemination, technological up-gradation and its experience,” said former additional secretary, Government of India and former science advisor to MP government, Dr SN Dwivedi. Addressing the MPCON Foundation Day celebrations in Bhopal on Friday, he suggested formation of a knowledge society and thereby creating knowledge workers.

Director, MNES, Dr Padam Singh said that MPCON should leverage upon networking and technology, as capacity building is the need of the hour. “MPCON should try to act as a nodal agency under which NGOs could work for better contribution to industry,” he mentioned.

Emphasising on formation of a consortium with a panel of experts, Prof. MS Virdi of Department of Biotechnology & Bio-informatics said it would help in exploration of potentials existing in the state.

“Employment could be generated if sectors like herbal medicines, food-processing, bio-diesel in MP get promoted,” he pointed out, stating that MPCON could play a pivotal role in it. Sharing his experiences, Principal Scientist at Central Institute of Fisheries Education (Mumbai), Dr KK Jain discussed how growth could be achieved by working at grass-root level.

In his keynote address, MPCON’s Managing Director, Dr PK Lahiri said the organization had been focusing upon awareness building through skill-development programmes, formation of self-help groups (SHGs), inculcating entrepreneurship and women economic empowerment programmes. “Entrepreneurship-friendly environment should be encouraged in the state to bring sustainable economic growth,” he asserted.

A multi-faceted consultancy organization that also operates in other states – MPCON is into infrastructure & cluster development, counseling, retraining & redeployment (CRR) for rationalized workers of Ministry of Heavy Industries & Public Enterprises, TEFR appraisal & surveys.

The organization has established a full-fledged Green Power Division, which primarily caters to the need of consultancy requirements of projects in non-conventional energy sources vis-à-vis new & renewal energy sources.