No simple pattern in cultural homogenisation
it is important to state that there is neither one singular cultural flow, nor is there overwhelming evidence to establish a simple pattern of cultural homogenisation.india Updated: Mar 17, 2004 01:08 IST
'Drugs, crime, sex, war, disease, people, ideas, images, news, information, entertainment, pollution, goods, and money, it is said now travel the globe.' (David Held) The butterfly paradigm elaborates this point by illustrating that if something happens on one side of the globe its effects are far reaching, like a butterfly flapping its wings over Tokyo can cause a hurricane in Miami. It would be fair then to suggest that the world we live is interconnected in complex dynamic ways. Ways that we haven't even begun to understand.
Trade and fusion are however two significant effects of globalisation, a concept which is almost becoming clichéd and academic. Yet, one thing is consistent and that is change. Cultural backlash, geo- politics and economic depravation in developing countries are indeed the most apparent consequences. Globalisation in effect pays the greatest tribute to a capitalist system although it's becoming increasingly apparent that they've bitten more than can chew.
The aim is profit, the medium is the market and the object is the commodity. It began with the Renaissance, as the economy continued to improve there were ever-increasing demands for imported goods and new places to export local products. The barter system moved towards a monetary equation. It began with necessity which eagerly grasped the realities of profit. It began with sustenance which took roots in exploitation and that unfortunately hasn't ended.