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'mPaper' will give content publishers an opportunity to offer newspapers on the mobile screen in their original format.

india Updated: Jan 31, 2007 21:50 IST

Here comes "mPaper", which will provide an opportunity for content publishers as well as news carriers to offer newspapers on the mobile screen in their original format.

Pressmart and IMImobile on Wednesday announced the availability of "mPaper".

This unique collaborative technology will give news publishers an opportunity to tap the fast growing mobile mass market of young and technology savvy subscribers who wish to read news and access their favourite newspaper content while on the move.

Pressmart, a subsidiary of Bodhtree Consulting Limited, is a new media delivery partner of leading newspapers and magazines published in over 15 languages across 21 countries. IMImobile is a next-generation end-to-end enabler of Mobile Value Added Services (VAS) for mobile operators, media companies and enterprises.

Sanjiv Gupta, CEO of Pressmart, told a news conference in Hyderabad that mPaper offers features like archives and options to search and save news reports and will be available on a monthly subscription.

To begin with, nine major operators from India and other nations will offer this service over WAP portals for their customers.

The newspaper brands that will be immediately available include The Hindustan Times (Mumbai and Delhi editions), Deccan Chronicle (Hyderabad and Chennai Editions), DNA, Indian Express, The Asian Age, The Financial Express, The New Indian Express, The Telegraph and Pioneer.

"Through our partnership with IMImobile, we have opened up a new business avenue for our customers to deliver their branded news content over the powerful mobile medium," Gupta said.

"At present, Pressmart has many leading newspapers providing branded content using its ePublishing products. By combining IMImobile's mobile data technology with Pressmart's e-paper technology, we will deliver revolutionary products to our customers. Our goal is to work with IMImobile as our strategic technology partner to deliver exciting new mPaper solutions in the future."

"mPaper will become an exciting new category of technology that will give people a unique newspaper reading experience from their favourite WAP enabled handsets," said IMImobile CEO AR Vishwanath.

Pressmart delivers an electronic edition on multiple distribution channels, including the web, mobile, podcasts, blogs, social networking sites, article directories and search engines.

First Published: Jan 31, 2007 20:40 IST