Oriental swirls & ruffles for that ultra-feminine look
Being their fourth year at LIFW, this year designer duo Bobby and Manju Grover's collection has an Oriental look and Spanish inspiration. Therefore, their outfits have a richer look and feel. The Grovers have decided to go with the flow of what the west wants. "Subtle embroidery and inspiration from China and Japan have been the mainstay this year and our outfits which will be shown on July 22 (1 p.m.) which reflect these influences. We have borrowed the clouds, swirls, ruffles that are adaptable to the Indian techniques and teamed it up with surface ornamentation," says Manju.
Though the husband-wife team, wrap is the mantra this time in it's blouses, skirts and trousers, corset tops and Kimono belts. "Our line is more diffusion and has a sprinkling of pret, and we decided to start with pastel colours going on to flaming reds and ending with beige and blacks," says Bobby. Even though for twelve years the designer duo have stuck to a more Indian look, this time the 40 piece collection has shirts you can team up with churidars or straight pants. "We are looking at both foreign and domestic buyers, but our experience with the local chains hasn't been that pleasant. They ask us to reduce our prices and then only order 10-15 pieces, so for us it really doesn't make business sense," says Manju.
Though it seems this year will see an overdose of the Oriental influence, like last year the ramp was saturated by the destressed-fringed look. Though another concern the two face is that most of the designs that are showcased on the LIFW ramp get copied by small chains or boutique stores. "One doesn't know whether Mumbai at this time will attract many foreign buyers. And the domestic apparel network is not ready for hi fashion clothes. See even Be is not making inroads into the pret market," says Bobby.
Though this year with their outfits have an ultra feminine look, matched with slim fits and touches of brocade with minimum accessories. "We've kept accessories to a limit as we want the focus to be the dramatic garments. And thankfully the well-travelled new middle class is moving away from a heavier to a more smarter woman of today look," concludes Manju.