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Poll season boosts liquor sales

The Excise Department?s revenue has been increasing ever since campaigning began. The sale is even higher than what is usually witnessed during festival season and New Year's eve.

india Updated: Nov 27, 2003 12:01 IST

Liquor has been flowing free ever since the netas hit the road seeking votes. So much so that liquor sales have gone up by about 55 per cent this elections.

The Excise Department’s revenue has been increasing ever since campaigning began. The sale is even higher than what is usually witnessed during festival season and New Year's eve.

Excise revenue started picking up in the first week of November when candidates were canvassing for tickets and running a low-profile campaign.

A major jump in revenue came after November 18 when campaign was launched in full swing.

Country-made liquor has generated more revenue than Indian-made foreign liquor (IMLF). The constituencies where liquor sales have shot up are the parliamentary constituencies of East and Outer Delhi.

Excise department officials are expecting higher revenue gain in the last few days of campaigning.

"Most of the dealers have increased their demand by 80 to 90 per cent expecting a huge rush," an official said.

The next three days will be hectic at liquor shops as people rush to stock up for Sunday and Monday — dry days for elections.

First Published: Nov 27, 2003 12:01 IST