As a meticulous and a planned thinker, Puja constantly efforts to achieve perfection in details and finish in every venture.
Established in the year 1996, "Puja Nayyara" the label is presently one of India's most known brands, retailing from high-end stores throughout the country.
With every season's collection, Puja constantly relives her forte of creating handcrafted textures on varied fabrics. She pays scrupulous attention to fabric construction creating surfaces by painstakingly intricate treatments. Her minimalist and asymmetric designs for womenswear and menswear are developed and constructed in both woven and knits.
In addition, she creates textured ties, scarves, leggings, caps, bags, shoes and other lifestyle products. These represent a congruent blend of styles and elements of contrasting nature: contrasts in terms of fabric, weaves, color, styling and other design details.
Her collection was also exhibited at Selfridges during the "231/2 days of Bollywood" exhibition in 2002.
She was one of the 5 grand winners selected from Asia during the Paris Fashion Week 2003. The collection was highly appreciated at the Mercedes Benz Asia Fashion Week, Singapore early in 2003.
The continuous search for the girl that exists in her woman tends her to believe in the philosophy of asymmetry yet achieving balance in her thought.
The label "Puja Nayyar" retails from prestigious Fashion Stores all over India.