Rakhis are forever
Long lasting rakhis are the trend this year, reports Vidhi Bhargava.india Updated: Aug 24, 2007 13:54 IST
You may lose touch or have a fall-out with your brother, but guess what may just outlive your relationship.. the rakhi you tie him. Going by the current trend in the market, the focus this season seems to be on rakhis that last beyond Raksha Bandhan.
They can be used as bracelets, pendants, bookmarks, tie-pins and more. Silver, gold and even diamonds wrapped around brothers' wrists are a reality.
Jewellers like K G Popley & Sons have entered the rakhi market with gold and diamond rakhis. The prices for gold rakhis start from Rs 5,000 and the range from Om to floral designs. Diamond rakhis are priced from Rs 15,000 onwards. Says Rajeev Popley, "We've been making rakhis for six years and the sales have been increasing each year. People don't mind buying expensive rakhis because of their longevity."
Though silver rakhis have been doing the rounds of the market for more than a decade now, Frazer & Haws have just launched rakhis symbolising the five elements – earth, fire, air, water and ether.
The silversmiths have also launched a kesariya range created with a special handcraft technique known as ‘chip inlay' that gives rakhis a mosaic effect. Teenagers have a fun option for rakhis called ‘barcode,' which come with engraved messages. These rakhis also come with a playful strap that can later be used as a bracelet with prices ranging from Rs 590. Traditional jewellers, Amra pali, stock silver rakhis that combine traditional craft with contemporary designs. Several small-time jewellers in the city are also stocking up on silver and gold rakhis with symbols ranging from Om, Ganpati, swastik, rudraksha, yantra and the navratna. These rakhis are tied to the traditional red thread - mauli – and start at Rs 200.
The other offerings by local jewellers include rakhis studded with birthstones and American diamonds. Even as the Feng shui craze is fading away, rakhis or power rakhis with symbols like the laughing Buddha, dragons, tortoises and gold fishes are available. These claim to emit positive energy even after you remove them from the wrist.
Superheroes dominate the rakhis for kids. Power Ranger, Spiderman, Batman, X-Men and others snugly mounted on rakhis cost anything between Rs 50 and 80. Animation meets divinity as with the Ganesha and Hanuman rakhis (the film-based characters). With such a range and variety of rakhis available in the market, get ready to celebrate a festival that lasts forever.
First Published: Aug 24, 2007 12:48 IST