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Sesame street makes its way to India

Cartoon Network and POGO launched the pre-school kids' television series, Galli Galli Sim Sim.

india Updated: Feb 28, 2006 12:58 IST

Cartoon Network and POGO launched the pre-school kids' television series, Galli Galli Sim Sim which was inaugurated by Nafisa Ali, Chairperson, Children's Film Society, India at Filmcity, Noida on February 23, 2006. Galli Galli Sim Sim, the localised version of the award-winning children's series Sesame Street will debut this year.

Honorable Minister of Information & Broadcasting and Parliamentary Affairs, Priya Ranjan Das Munshi who was also present there, said, "I am extremely happy that a revolutionary pre-school kids' television series, Galli Galli Sim Sim , is launching in India .

Specially designed Muppets - 'Boombah' (top), 'Googly' (left), 'Aanchoo' (middle) and 'Chamki' (right) - on the set of India's very own Sesame Street 'Galli Galli Sim Sim'

I am sure that the compelling educational content that the programme has to offer will change the face of young kids' education in India, just like the globally renowned Sesame Street show has in many countries across the world.

For me, Sesame India's local version, Galli Galli Sim Sim, in days to come, will become an asset to Indian kids' education as well as provide a new direction in teaching kids to love, understand and celebrate India's diversity and rich culture. I wish Turner, Sesame Workshop and Miditech the best of luck in this landmark venture - Galli Galli Sim Sim."

Joining the four colorful Muppet characters Chamki, Aanchoo, Googly and Boombah, who were unveiled in December, Galli Galli Sim Sim residents include human characters representing different genders, regions and religions. Lead characters include: Jugaadu, who likes to find innovative solutions to fix problems, and does not view his disability as a handicap ; Basha Bhaijaan, who owns a corner store and knows several Indian languages; his wife, Dawa Di, who is from North East India, and teaches dance; and Kabir, Basha Bhaijaan and Dawa Di's son, who is an active and curious eight-year-old. Other key characters include: Col. Albert Pinto and his wife, Rukmini (Doctor Aunty).

Col. Pinto, a retired army person, is an advocate for healthy living and civic sense. Rukmini, a doctor by profession, is a combination of contemporary and traditional wisdom. Based on extensive research with local educators, child development experts, artists, and producers, each of the characters have Indian nuances both in their physical appearances, as well as their personalities. Various music styles will be featured in the series. And vibrant live action films showing children from different parts of the country will showcase activities from all walks of life.

"One of our goals is to demonstrate India's rich cultural heritage and diversity on Galli Galli Sim Sim through the colorful characters, engaging storylines, wonderful music, and new live action and animation films," said Niret Alva , President - Miditech and Executive Producer of the series.

Galli Galli Sim Sim is produced by nonprofit educational organisation - Sesame Workshop, In dian kids' entertainment leader Turner, and Delhi-based producers Miditech. To ensure high quality production values, Galli Galli Sim Sim is produced by Miditech whose team includes: Niret Alva, President – Miditech and Executive Producer of the series, Pria Somiah, Supervising Producer, Julius Packiam, Music Director; Samir Chanda, Art Director; Sehba Iman, Head Writer; and Prakash Moorthy, Head Animator.

First Published: Feb 28, 2006 12:52 IST