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Stylised promos for Don remake

Producer Ritesh Sidhwani is leaving no stone unturned for the film?s publicity.

india Updated: May 20, 2006 12:26 IST

Producer Ritesh Sidhwani's innovative formula to kickstart the promotion of his forthcoming Don, starring Shah Rukh Khan in the main lead, seems to be working wonders.

Just testing the waters, Sidhwani sent sleek cardboard popcorn covers sporting Shah Rukh's silhouette against the backdrop of Malaysian skyscrapers to a couple of cinema houses in Mumbai.

The gimmick paid off so well that the producer's office is now taking requests from other theatre chains for providing more of the same popcorn packets.

Now it has to be seen whether the action drama, a remake of the Amitabh Bachchan-Zeenat Aman starrer Don, gets an overwhelming response at the box office.

The film, being directed by Farhan Akhtar, is scheduled for a Diwali release.

First Published: May 20, 2006 12:26 IST