?Talent needs no marketing? | india | Hindustan Times
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?Talent needs no marketing?

RENOWNED PUNJABI pop singer Jasbir Singh ?Jassi? has said that real talent needs no marketing strategies, but only a chance to be presented before the audience.

india Updated: Feb 19, 2006 15:50 IST

RENOWNED PUNJABI pop singer Jasbir Singh ‘Jassi’ has said that real talent needs no marketing strategies, but only a chance to be presented before the audience.

Jassi, who was in the City for the fifth time to host a live concert organised by M P Sports Association and Dainik Jagran today, told media persons that youngsters should work hard in order to achieve fame and success in the cutthroat Indian music industry. He said that there was a trend of remix albums because these were cheaper to make.

The Punjabi singer, who hit the charts with his debut album ‘Dil le gai kudi Gujarat di’, said singers should host a show at least once a year in their native area and rural areas to create awareness about social issues and problems prevailing in the society.

Jassi, who despite opposition from his father made it till here because of support from his mother, said that he was currently working on three projects and also had an international project in his kitty.

Jassi is so passionate about music that he quit engineering to study classical music. After his initial training under V S Jolly, Jassi trained under famous Sufiana musician Puran Shah Koti. In 1989, he left his hometown Gurdaspur and came to Patiala in search of a career in music.

Jassi sang for Punjabi films like Lambardar, Zakhmi and Passport and even had a big hit with the song ‘Channa Ve Teri Channani’ in 1993. After that he recorded a popular Punjabi album ‘Balle Balbiro Balle’.